Technological Innovation in Elective Healthcare High quality books
Technological Innovation in Elective Healthcare
By:Guru Prasad Ramanathan
Published on 1998 by
This thesis examines adoption/propagation of technological innovation in healthcare. It investigates both if health technology can be propagated, also how to go about propagating it in an emerging market--using a specific device to observe these processes. Investigations centered around three field activities in India. The first involved clinical testing of a device used to correct crooked teeth in children. A hybrid study design, part clinical trial--part public health intervention, involving over 400 subjects was developed. Cross-disciplinary adoption issues were examined via general population surveys and interviews of healthcare industry personnel--to study interest and measure demand for this device at various user levels. Demand expressed as propensity to buy the technology at various price levels, was further investigated via test marketing.
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